ARCAMUS
LONDON, UK 2026
BRAND IDENTITY
Arcamus is a B2B platform integrating AI, workflow, and market intelligence to optimize public sector procurement. Its visual identity translates the brand's core commitment—"Better evidence wins"—into a precise, data-driven system built on clarity and structural rigor.
The identity anchors on a primary mark featuring an ascending arc symbol paired with a geometric logotype, conveying trajectory and knowledge emerging from complex data. This signature angled cut informs the entire visual framework, which combines rounded interface elements, data-visualization patterns, and a functional typography system pairing Plus Jakarta Sans for headers with PT Sans for body copy. A palette of deep Midnight green and warm Powder white—accented by Sage and Coral—establishes institutional authority alongside tech innovation. Finally, the photographic art direction utilizes glass architecture and translucent layers to conceptually express transparency, visibility, and accessible intelligence.
Arcamus is a B2B platform integrating AI, workflow, and market intelligence to optimize public sector procurement. Its visual identity translates the brand's core commitment—"Better evidence wins"—into a precise, data-driven system built on clarity and structural rigor.
The identity anchors on a primary mark featuring an ascending arc symbol paired with a geometric logotype, conveying trajectory and knowledge emerging from complex data. This signature angled cut informs the entire visual framework, which combines rounded interface elements, data-visualization patterns, and a functional typography system pairing Plus Jakarta Sans for headers with PT Sans for body copy. A palette of deep Midnight green and warm Powder white—accented by Sage and Coral—establishes institutional authority alongside tech innovation. Finally, the photographic art direction utilizes glass architecture and translucent layers to conceptually express transparency, visibility, and accessible intelligence.
SCOPE OF WORK
BRAND IDENTITY
BRAND STRATEGY
TEAM
Beatrice Bianchet
Asia Flamini
Alessandro Suraci
BRAND IDENTITY
BRAND STRATEGY
TEAM
Beatrice Bianchet
Asia Flamini
Alessandro Suraci
