PORTA PORTESE MARKET
ROMA, ITALY 2024
VISUAL IDENTITY
This identity was designed for a branding contest, capturing the rich Roman heritage and vibrant, multicultural atmosphere of the Porta Portese Market. The logo features a door, symbolizing the market’s historical and cultural significance, alongside the tagline "Everything for Everyone," emphasizing the diverse range of products offered to both locals and tourists.
With a vintage color palette of green, yellow, and terracotta, and a welcoming, informal font, the design reflects the warmth and accessibility of the market. Illustrations of vintage items and food add vibrancy, celebrating the market’s energy and tradition. All visual elements are arranged in a square pattern, evoking the layout of the market stalls, creating a cohesive and dynamic identity that resonates with
Illustrations by Chiara Fantin.
This identity was designed for a branding contest, capturing the rich Roman heritage and vibrant, multicultural atmosphere of the Porta Portese Market. The logo features a door, symbolizing the market’s historical and cultural significance, alongside the tagline "Everything for Everyone," emphasizing the diverse range of products offered to both locals and tourists.
With a vintage color palette of green, yellow, and terracotta, and a welcoming, informal font, the design reflects the warmth and accessibility of the market. Illustrations of vintage items and food add vibrancy, celebrating the market’s energy and tradition. All visual elements are arranged in a square pattern, evoking the layout of the market stalls, creating a cohesive and dynamic identity that resonates with
Illustrations by Chiara Fantin.
SCOPE OF WORK
CREATIVE DIRECTION
GRAPHIC DESIGN
CREATIVE DIRECTION
GRAPHIC DESIGN
