SAPONE DI MARSIGLIO
MILANO, ITALY 2024
VISUAL IDENTITY
The rebranding of Sapone di Marsiglia focuses exclusively on the packaging design, as the logo remained unchanged.
The project highlights the soaps themselves, each given a unique and playful name, making them the star of the packaging. The packaging features illustrations representing the ingredients or evoking the soap’s scents, creating a visually appealing and intuitive connection to the product’s unique qualities. Each soap is paired with a distinctive color duo, ensuring easy recognition and adding vibrancy to the range.
Hand-drawn, irregular lettering reflects the artisanal nature of the soaps, enhancing the brand’s identity and authenticity.
In summary, the rebranding of the packaging transforms each soap into a small work of art, with designs that capture attention and tell a story through unique names, evocative illustrations, and vibrant colors. This design celebrates the artisanal quality of the products while keeping the original logo intact, offering customers a visual and sensory experience true to the essence of Sapone di Marsiglia.
The rebranding of Sapone di Marsiglia focuses exclusively on the packaging design, as the logo remained unchanged.
The project highlights the soaps themselves, each given a unique and playful name, making them the star of the packaging. The packaging features illustrations representing the ingredients or evoking the soap’s scents, creating a visually appealing and intuitive connection to the product’s unique qualities. Each soap is paired with a distinctive color duo, ensuring easy recognition and adding vibrancy to the range.
Hand-drawn, irregular lettering reflects the artisanal nature of the soaps, enhancing the brand’s identity and authenticity.
In summary, the rebranding of the packaging transforms each soap into a small work of art, with designs that capture attention and tell a story through unique names, evocative illustrations, and vibrant colors. This design celebrates the artisanal quality of the products while keeping the original logo intact, offering customers a visual and sensory experience true to the essence of Sapone di Marsiglia.
SCOPE OF WORK
CREATIVE DIRECTION
GRAPHIC DESIGN
CREATIVE DIRECTION
GRAPHIC DESIGN
