STANDARD BRANDING PACKAGE

Looking to level up your business through branding and draw in new clients? The standard package is for you!

• Brand Strategy
• 2 Moodboards
• 1 Concept
• Primary Logo
• Secondary Logo
• Logo Mark
• 1 Brand Pattern
• Brand Icons
• Full Color Palette
• Typography Styling
• Social Media Profile Picture
• Brand Guide
• 3 Rounds of Revisions
• Web and Print Ready File Formats

1. INITIAL STEPS

Before diving in, the first step is to fill out my inquiry form here. Once I've reviewed your inquiry, I'll send you my package and pricing information sheet to ensure you're familiar with all the details. Next, we'll schedule an onboarding meeting to virtually meet and understand your business and project.

Following this meeting, I'll provide a project proposal, along with contact details and an invoice for a 30% deposit. Once this is finalized and paid, your project will be officially booked, and we'll move into the planning/waiting phase before the project start date.

2. BRAND STRATEGY

Your brand identity goes beyond just a logo. Before considering visual direction, we delve into the core of your business, identifying key aspects such as:

• Your values
• Target audience
• Vision for the future
• Brand voice
• Mission

This is achieved through a brand strategy questionnaire, followed by a discussion meeting where I'll guide us through activities and questions to unearth this essential information. This session is as valuable, if not more so, than the visual brand elements themselves. This groundwork allows us to make informed decisions on the visual direction, ensuring it resonates with the right audience and reflects your business's values and tone.

3. VISUAL DIRECTION

With the foundations of your branding established, it's time to use them to guide us towards a visual direction. I'll create two moodboards with slightly varied design styles for your review. Moodboards showcase a collection of images, encompassing photography, typography, color palette, and more, alongside thorough explanations behind the style choices.

You'll then choose the direction most appealing to you. One round of revisions is available if tweaks are needed to a moodboard.

4. DESIGNING VISUAL IDENTITY

It's now time to turn plans into reality! Utilizing all gathered information, I'll craft a suitable visual identity concept. I'll design all included elements and present the concept with an in-depth explanation of each version and why it's a suitable option for your business.

After reflecting on the concept, you'll provide feedback, and we'll commence revision rounds as required. If your package includes add-ons, we'll begin designing these after completing the standard package, ensuring finalized branding for use in the items.

5. LAUNCH

Upon final approval of all design elements and processing payment, I'll package and transfer all files to you. Your files will be provided in a wide range of formats and colors suitable for any web and print requirements.

Now, you're ready to unveil your new branding to the world!