STANDARD BRANDING PACKAGE
Looking to level up your business through branding and draw in new clients? The standard package is for you!
- Brand Strategy
- 2 Moodboards
- 1 Concept
- Primary Logo
- Secondary Logo
- Logo Mark
- 1 Brand Pattern
- Brand Icons
- Full Color Palette
- Typography Styling
- Social Media Profile Picture
- Brand Guide
- 3 Rounds of Revisions
- Web and Print Ready File Formats
ADD-ON ITEMS
Need some extra services along with your package? Here are some popular items I can provide:
Printable assets
-
Business Cards
- Letterhead
- Menu
- Fliers
- Poster
- Packaging
- Signage
- Graphics for interiors
- Labels...
- Static/e-commerce Website
- Social Media Templates
What’s the process?
1
Onboarding
︎
Let’s meet and discuss details on your project
2
Discovery
︎
Our kickoff strategy meeting will clarify all the foundational parts of your business
3
Identity Design
︎
Time for me to work my magic and design your identity!
4
Launch
︎
You’re branding is ready to show to the world!
1. INITIAL STEPS
Before diving in, the first step is to fill out my inquiry form here. Once I've reviewed your inquiry, I'll send you my package and pricing information sheet to ensure you're familiar with all the details. Next, we'll schedule an onboarding meeting to virtually meet and understand your business and project.
Following this meeting, I'll provide a project proposal, along with contact details and an invoice for a 30% deposit. Once this is finalized and paid, your project will be officially booked, and we'll move into the planning/waiting phase before the project start date.
2. BRAND STRATEGY
Your brand identity goes beyond just a logo. Before considering visual direction, we delve into the core of your business, identifying key aspects such as:
- Your values
- Target audience
- Vision for the future
- Brand voice
- Mission
This is achieved through a brand strategy questionnaire, followed by a discussion meeting where I'll guide us through activities and questions to unearth this essential information. This session is as valuable, if not more so, than the visual brand elements themselves. This groundwork allows us to make informed decisions on the visual direction, ensuring it resonates with the right audience and reflects your business's values and tone.
3. VISUAL DIRECTION
With the foundations of your branding established, it's time to use them to guide us towards a visual direction. I'll create two moodboards with slightly varied design styles for your review. Moodboards showcase a collection of images, encompassing photography, typography, color palette, and more, alongside thorough explanations behind the style choices.
You'll then choose the direction most appealing to you. One round of revisions is available if tweaks are needed to a moodboard.
4. DESIGNING VISUAL IDENTITY
It's now time to turn plans into reality! Utilizing all gathered information, I'll craft a suitable visual identity concept. I'll design all included elements and present the concept with an in-depth explanation of each version and why it's a suitable option for your business.
After reflecting on the concept, you'll provide feedback, and we'll commence revision rounds as required. If your package includes add-ons, we'll begin designing these after completing the standard package, ensuring finalized branding for use in the items.
5. LAUNCH
Upon final approval of all design elements and processing payment, I'll package and transfer all files to you. Your files will be provided in a wide range of formats and colors suitable for any web and print requirements.
Now, you're ready to unveil your new branding to the world!
