VALE COPY
MILAN, ITALY 2021
BRAND & VISUAL IDENTITY
The visual identity design for VaLe, an author, copywriter, and creative strategist, centers around a logo that combines the initials of the name and surname. The graphic elements resemble the doodles made when letting a pen wander while on the phone, symbolizing the spontaneous flow of creativity. These pen-like marks are a nod to the indispensable tool of a copywriter, capturing the essence of ideation and the free-form thinking that is integral to the creative process.
The visual identity design for VaLe, an author, copywriter, and creative strategist, centers around a logo that combines the initials of the name and surname. The graphic elements resemble the doodles made when letting a pen wander while on the phone, symbolizing the spontaneous flow of creativity. These pen-like marks are a nod to the indispensable tool of a copywriter, capturing the essence of ideation and the free-form thinking that is integral to the creative process.
SCOPE OF WORK
ART DIRECTION
BRANDING
GRAPHIC DESIGN
ART DIRECTION
BRANDING
GRAPHIC DESIGN
