SAGRA SAN DANIELE
UDINE, ITALY 2024
VISUAL IDENTITY
The Sagra del Prosciutto di San Daniele is a distinguished event that celebrates the rich culinary traditions and cultural heritage of Friuli through a compelling and cohesive visual identity. The graphic design was carefully crafted to reflect the authenticity and conviviality of this iconic food festival, utilizing a warm and vibrant color palette with tones of red, orange, and yellow that evoke the flavors of San Daniele prosciutto and the lively atmosphere of the celebration.
The promotional materials—including posters, flyers, and brochures—are designed with a modern approach that honors tradition, ensuring an immediate visual connection with visitors. High-quality imagery, paired with dynamic and readable fonts, effectively communicates the energy and welcoming hospitality that define the Sagra del Prosciutto di San Daniele, making it an essential experience in the heart of Friuli. This thoughtful design ensures that the event stands out in the competitive landscape of Italian food festivals.
The Sagra del Prosciutto di San Daniele is a distinguished event that celebrates the rich culinary traditions and cultural heritage of Friuli through a compelling and cohesive visual identity. The graphic design was carefully crafted to reflect the authenticity and conviviality of this iconic food festival, utilizing a warm and vibrant color palette with tones of red, orange, and yellow that evoke the flavors of San Daniele prosciutto and the lively atmosphere of the celebration.
The promotional materials—including posters, flyers, and brochures—are designed with a modern approach that honors tradition, ensuring an immediate visual connection with visitors. High-quality imagery, paired with dynamic and readable fonts, effectively communicates the energy and welcoming hospitality that define the Sagra del Prosciutto di San Daniele, making it an essential experience in the heart of Friuli. This thoughtful design ensures that the event stands out in the competitive landscape of Italian food festivals.
SCOPE OF WORK
CREATIVE DIRECTION
GRAPHIC DESIGN
CREATIVE DIRECTION
GRAPHIC DESIGN
